One of the keys to our online marketing activities to be successful, proper segmentation and definition of our customers or potential customers. It seems a truism, but sometimes not as easy as it sounds. An incorrect definition of the target will lead inevitably to an expense in shares of online advertising that can never be recovered, and consequently, to a total ineffectiveness.

The obligatory question then is how to define as accurately as possible to our target. The methods are several. First, even the cheapest hosting plans allow us to segment our audience, usually by geographical area. This finding is interesting because, if, for example, we have sought to penetrate the local market determined and not what we are, it is quite possible that we are doing something wrong, or that our efforts are not sufficient.

Another interesting technique is to analyze the profile of people who contact us. Perhaps not many of our customers, but by interpolating these data, we have a rough idea of what the public is now more receptive to our products and services.

You can also get valuable information from social networks. Take time to investigate users who send us messages or follow us. Visit some profiles. Do it randomly, but taking a sufficient number that is sufficiently representative. See their profiles, look at other social networks, Google's Internet addresses. Sometimes it is amazing what this simple action can reveal about a person.

Leverage your online popularity to conduct surveys or polls. Offer some small reward for those involved. Thus, elaborate descriptive taxonomies. Avoid putting in useless forms the question "How do you know us." Probably, if the field is required, the user answers the first choice without even having to scroll down.

Now, once he managed to gather a wealth of relevant information, take some time to compare it with the people they want to go. On the one hand, will have a more or less realistic description of the profile of your users type. I guarantee that more than one occasion will be a surprise, for it is most skilled in your market. On the other hand, has the ideal profile of the public who would like to reach. Make a comparison with an open mind to other possibilities. Remember that only one plan, it is the public who has the last word.

You can spend hours designing a user thinking about a product ideal, but in fact are other users who buy it. This is the point where it must consider how wise is to insist in one direction, when the market tells you otherwise.


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